Blar i NTNU Open på forfatter "Rolfsen, Aron"
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Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena; Aaboen, Lise; Cova, Bernard; Rolfsen, Aron (Journal article; Peer reviewed, 2018)Initiation is still an unclear phase of B2B relationship development. Here, we build on existing theoretical knowledge derived from relationship development, project marketing and international business literature. We use ...